For most small business and non-profits, social media is still something they know they should be doing, but never seem to find the time. It’s undeniable that Facebook and Twitter have proven value in any marketing strategy, but now Google+ has joined the fray and many of us have asked the question, “do I really have to use Google+ too?”
Basically, the final answer is a resounding, “yes.” If you agree that marketing is an important part of your business strategy, then social media, including Google+, have to be included in the time you allocate to your marketing work.
Brain Clark, founder of Coppyblogger, wrote an excellent post a few days ago about the reasons Google+ is going to become important to your marketing world, whether you like it or not.
Clark’s argument can be summed up in this sentence:
The truth is, as long as Google remains the world’s leading search engine, no one can ignore their influence and no smart marketer should ignore Google’s own social network. Just like in the early days of Twitter and Facebook, there are plenty of people out there who doubt the value of Google+ in these early days. None of us can say exactly what form Google+ will take in the coming months and years, but in the ongoing attempts of marketers to spread their client’s message, opting out of the newest social site is simply not an option.